Chronic cough is often considered a symptom of a greater disease instead of a condition in its own right. While preparing to launch their drug, LYFNUA a prescription for chronic cough, Merck wanted to raise awareness of chronic cough as its own disease state as opposed to a symptom of a larger disease.

Among other tactics, we created static posts and videos for social media. The static posts were meant to educate patients on what chronic cough is and the videos were meant to bring attention to what it’s like for patients with chronic cough.