Still’s disease is a rare condition that affects 1 to 34 people per million. For those patients, that’s pretty bad luck. But what if those patients also had access to an effective treatment? Is it all bad luck?

This is what we asked ourselves when we created the “It’s Not Luck – It’s ILARIS” campaign.

This campaign used new imagery playing into the “luck” aspect with images of ladybugs, pennies and four-leafed clovers. Assets included rebranded websites, emails, brochures and more.